The logo of Uzum Business, a service for entrepreneurs within the Uzum ecosystem, appears in two main versions: as a standalone icon and as a full logo with lettering. The icon takes the form of a rounded square with a purple main field and a light gray upper section. The upper edge of the purple field forms a wide angle with a rounded tip. At the center is a white symbol based on the letter U, with a short vertical stroke above the middle, and at the bottom the word business appears in white lowercase letters. The full logo uses a circular symbol on the left and the two-line uzum business lettering on the right, set in lowercase letters in the brand’s signature purple color. The name Uzum comes from the Uzbek word for “grape”.
Uzum Business is a brand from Uzbekistan linked to the Uzum digital ecosystem and aimed at entrepreneurs and companies. The service is being developed as a business platform connected with sales, store management, and other tools within the Uzum ecosystem. The Uzum brand itself brings together several digital areas, including a marketplace, fintech services, and banking products, while Uzum Business is used as a separate solution for business operations within this system.








