
The Whirlpool logo is the company name rendered in a simple sans-serif font, enhanced by a recognizable golden oval element placed diagonally across the text. This detail refers to rotation and echoes the brand’s origins in washing machines. The current version has been used since 2016, removing the previous swirl over the “W” and refining the design while preserving the signature composition and color palette.
Whirlpool Corporation was founded in 1911 in the USA as Upton Machine Company, initially producing motorized washing machines. In 1950, the company officially adopted the name Whirlpool and became one of the world’s largest home appliance manufacturers. Today, its portfolio includes brands like KitchenAid, Maytag, Indesit, JennAir, and Amana. Whirlpool manufactures a wide range of products: washing machines, dryers, refrigerators, ovens, microwaves, dishwashers, and kitchen equipment, supplying appliances to over 170 countries.





