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The company was originally called Echo Bay Technology Group — named after a picturesque bay near founder Pierre Omidyar’s home. But the domain echobay.com was already taken (by a gold mining company), so Omidyar simply shortened it to ebay.com. That’s how a name that would become a global brand was born — completely by chance, but forever part of e-commerce history.

The Ford logo, with its iconic blue oval and elegant script, was first used in 1907. Here’s a fun fact: the famous handwritten font associated with the brand wasn’t actually created by Henry Ford himself, but by a company designer who simply copied his autograph! So every time you see the Ford logo, you’re looking at the “handwriting” of someone who never imagined it would become so iconic.

The connection between the Guinness beer brand and the Book of Records dates back to the early 1950s. Brewery manager Sir Hugh Beaver proposed creating a reference guide to settle record-related disputes that often arose in pubs. In 1955, the first edition of Guinness World Records was published, originally conceived as a promotional project. Over time, the book of records became an independent international brand, no longer legally connected to Guinness beer.

The Nike logo — the famous “Swoosh” — was designed in 1971 by design student Carolyn Davidson. She received only $35 for her work. Co-founder Phil Knight admitted that he didn’t particularly like the logo, but that he would “get used to it over time.” Later, when Nike became a successful brand, Carolyn received a gold ring with the logo and company shares in gratitude, which made her a millionaire.

The first Apple logo, depicting Newton under an apple tree, was created in 1976 by company co-founder Ronald Wayne. However, in 1977, the now-famous bitten apple logo appeared, designed by graphic designer Rob Janoff. Rob received about $500 for his work — and no royalties, even though the logo became one of the most recognizable in the world.