
The Yula logo is a simple four-pointed shape resembling a symmetrical spinning top, filled with smooth gradients in bright colors. The color transitions create a sense of volume and motion. Next to the icon is the word “Yula”, written in lowercase letters using a basic sans-serif font. The logo reflects the brand name and stands out due to its shape and color palette. It is used in the app, on the website, and in service advertisements. The design has remained recognizable since launch, with only minor updates during UI redesigns.
Yula is a Russian online classifieds platform launched in 2015 as a project by Mail.ru Group (now VK). The service allows individuals and businesses to post ads for selling goods, renting real estate, offering services, and publishing job openings. From the start, Yula focused on mobile usage and quickly became one of Avito’s main competitors. Today, the platform offers features like geolocation, chat, delivery, online payments, and item promotion. Storefront formats are also available for retailers and auto dealers. The service is evolving into a full-fledged marketplace, giving individuals and small businesses tools to sell online across Russia.














