The logo of Zakłady Mięsne ŁUKÓW, a Polish meat-processing company, is designed as a multi-level combined mark with a clear compositional structure. The core element is a blue oval panel with a white outline, inside which the brand name is arranged along an arc with a slight curved alignment of the letters. Beneath the name is the inscription “Z natury od serca”, set in uppercase letters in a golden color and also placed along an arc, reinforcing the integrity of the overall shape. The entire central composition is placed on a vertical red element resembling a stylized flag or ribbon with a slanted lower edge. At the top of the logo there is an illustrative panel depicting a rural landscape—fields, a house, and clouds—rendered in linear graphic style. The color palette is based on a combination of red, dark blue, white, and golden yellow, and the overall structure of the logo is maintained across all current versions of the brand identity.
Zakłady Mięsne ŁUKÓW S.A. is one of the largest meat-processing companies in Poland, founded in 1973 in the city of Łuków. The company specializes in the production of sausages, meat delicacies, canned meat products, and chilled foods. It operates as a joint-stock company with state participation and holds a strong position in the Polish food industry market. The ŁUKÓW brand consistently develops its product range and distribution, relying on large-scale industrial production, raw material control, and a stable visual identity that has remained recognizable to consumers for many years.
