
The Zeekr logo is a sleek and modern symbol—a stylized letter “Z” composed of horizontal and diagonal lines forming a dynamic shape within a perfectly square frame. This design reflects the brand’s technological edge and energy: “Z” refers to Generation Z and zero emissions, “E” stands for the Evolving Electric Era, and “Kr” alludes to the rare gas krypton, symbolizing light and innovation in electrification. The geometric structure of the logo emphasizes the concept of simplicity and accessibility of advanced technologies for future mobility.
Zeekr was established in March 2021 as a premium electric vehicle brand within the Geely Group. It is based on the SEA platform, designed for EVs with high-end technology and design. The first production model was the Zeekr 001, and the lineup has since expanded with the X, 7X, and 009 models, available in more than 40 countries. In May 2024, Zeekr completed a successful IPO on the New York Stock Exchange, reinforcing its status as a fast-growing global player in the premium EV segment.










