
The Zewa logo for paper hygiene products features the brand name in white, set in a bold typeface with rounded, soft shapes. The text sits on a dark-blue, oval, dimensional plaque with a slight tilt and smooth light transitions that create a sense of depth. The whole composition is wrapped by a thick gradient outline shaped like a hand-drawn heart: the fill shifts from light blue to a deeper blue, highlighting the signature form and making the mark easy to recognize on packaging and other materials.
Zewa is a trademark for toilet paper, kitchen towels, napkins, and other sanitary paper products, and it is part of Essity’s brand portfolio. The name is commonly linked to an abbreviation of “Zellstofffabrik Waldhof” — this is how corporate materials explain the brand’s historical roots in Germany, in the Waldhof district (Mannheim), with the brand’s start often dated to 1960. Today, Zewa is present across European markets and is known as a household paper brand for everyday home use.














