The MWC Barcelona logo, representing the exhibition and congress for the connectivity industry, features a large three-letter sans-serif wordmark in capitals. The diagonal strokes of the M and W sit closely together, and a wide open C completes the line. Below, aligned to the left, is the smaller GSMA name, identifying the event's organiser. In the version for light backgrounds, the upper lettering is black and the lower lettering grey. The white version is intended for dark backgrounds. MWC stands for Mobile World Congress, but the abbreviated name has become the basis of the shared identity for the event series.
MWC Barcelona takes place in Barcelona, Spain, bringing together mobile operators, device manufacturers, network equipment suppliers, digital solutions developers and representatives of public bodies. It is organised by the GSMA, an international association for the mobile industry. Barcelona has hosted the congress since 2006, with Fira Gran Via serving as its main venue. Alongside device and network technology presentations, the programme covers artificial intelligence, digital infrastructure and connectivity applications across industries. Conferences, exhibition stands and business meetings help participants discuss market developments, showcase their work and find partners. The event ecosystem also includes 4YFN, a platform for start-ups and investors.
