The legendary “Golden Arches” of McDonald’s were not originally a logo, but part of the restaurant design in the 1950s — the curved structures on either side of the buildings caught the attention of passersby. In 1962, designer Jim Schindler saw potential in them and joined the arches into the shape of an “M”. This iconic emblem was born and is now recognized by millions worldwide as a symbol of fast and affordable food.
Logos
This category features logos of companies and brands from various industries. You can download up-to-date versions in high-quality vector SVG or transparent PNG format — ideal for web design, presentations, catalogs, articles, and other visual materials.
How did the McDonald’s logo come about?
Coca-Cola is the most recognizable logo in the world
The Coca-Cola logo is often called the most recognizable in the world. Research by Nielsen, Interbrand and YouGov shows that people across the globe instantly recognize the signature Spencerian lettering. This visual style has been used since the late 19th century, and over the decades it has become part of global culture: the brand is present in more than 200 countries, and its logo is considered one of the key icons of world marketing.
Interesting fact about the Apple logo
The first Apple logo, depicting Newton under an apple tree, was created in 1976 by company co-founder Ronald Wayne. However, in 1977, the now-famous bitten apple logo appeared, designed by graphic designer Rob Janoff. Rob received about $500 for his work — and no royalties, even though the logo became one of the most recognizable in the world.
The world’s first automatic electric kettle
Before 1955, you had to watch the boiling water yourself — look away for a second, and it would spill over. Russell Hobbs solved this problem by releasing the K1 — the world’s first electric kettle with automatic shut-off. The new product quickly conquered British kitchens and then the entire world. What seemed like a simple innovation became a true household revolution and marked the beginning of the smart appliance era no one had even dreamed of.
FedEx in “Cast Away” — not a dime spent on advertising
FedEx became part of the storyline in the cult film “Cast Away” (2000) starring Tom Hanks, without spending a dollar on advertising. The company provided props, uniforms, and logistical expertise to create a realistic image of a delivery service. In return, it gained worldwide recognition — the FedEx logo became a symbol of reliability, and the brand is firmly associated with the story of survival and returning home.