The Beko logo displays the brand name in lowercase, using a simple rounded sans-serif font. A diagonal line runs beneath the word, conveying a sense of movement and growth. The logo features the brand’s bright blue color (known as Beko Blue). The current version was introduced in 2014 as part of a global brand refresh—design was cleaned up for digital use while retaining recognizable elements.
Beko was founded in 1955 in Turkey by entrepreneurs Vehbi Koç and Leon Bejerano. The brand name combines the initial syllables of their surnames. Since its inception, the company has focused on producing household appliances and has gradually become an international brand within the Koç Holding industrial group. Today, Beko offers a wide range of products: refrigerators, washing and dishwashers, ovens, cooktops, air conditioners, and small kitchen appliances. Its products are available in over 130 countries, and the brand holds a leading position in the European market.
