The HARIBO logo, used by the German brand of gummy candy and other confectionery, is a wordmark set in large uppercase sans-serif letters. The letters have broad strokes, softly rounded corners and terminals, and compact proportions. The primary version is bright red and surrounded by a wide white outline. The red letters are built in two layers: the upper letterform sits over a slightly wider lower layer, with a small shadow visible around the edges that creates a sense of depth. Light highlights are added near the tops of the letters to further emphasize the three-dimensional effect. The current version of the logo has been used since 2015. HARIBO’s wordmark has changed several times since the late 1920s, gradually evolving from simpler red lettering into today’s dimensional design. The name HARIBO is formed from the first letters of the founder’s first and last name and the city where the company was established: HAns RIegel BOnn.
HARIBO GmbH & Co. KG is a German family-owned confectionery company founded by Hans Riegel in Bonn on December 13, 1920. In 1922, he created the Tanzbär, or “Dancing Bear,” a gummy figure that became the predecessor of the famous Goldbears. Today, HARIBO produces fruit gummies, licorice and marshmallow confectionery and is one of the world’s largest manufacturers in these categories. Since 2018, the group’s international headquarters has been located in the municipality of Grafschaft in Rhineland-Palatinate, while production in Bonn has continued. The company remains family-owned, operates internationally, supplies products to more than 120 countries and employs over 8,500 people.
