The Heinz logo is a distinctive uppercase inscription “HEINZ” in a straight font gently curved in an upward arch. Below it appears the founding year “1869” in smaller type. This version, used since 2020, highlights the brand’s heritage while ensuring legibility and adaptability across digital and print media. Its minimalist design makes it universally recognizable on all Heinz products, from ketchup to sauces.
Heinz is one of the oldest and most iconic food brands globally, founded by Henry J. Heinz in the USA in 1869. The company began by selling horseradish but gained worldwide fame with its tomato ketchup, which became its signature product. Today Heinz is part of Kraft Heinz Company and produces a broad range of items including sauces, beans, pastas, and baby foods. The products are available in over 200 countries. Heinz continues to build on its reputation for quality and tradition, while embracing modern technology and marketing.
