The Mars Incorporated logo features the company name in uppercase letters using a strict, straight font in blue. The current version, in use since 2019, emphasizes a corporate style with clear, consistent letters—no serifs or decorative elements. This design ensures legibility in digital and print formats and reflects the company’s international business presence. In some cases, an additional brand emblem is used: a stylized “M” colored in blue and green.
Mars Incorporated is a global private corporation founded in 1911 by Frank Mars. Today the company manages hundreds of brands including Mars, Snickers, M&M’s, Pedigree, Whiskas, Royal Canin, and Ben’s Original. Mars leads across multiple sectors—confectionery, pet care, food products, and nutrition science. The global headquarters is in McLean, Virginia, with over 140,000 employees worldwide. Mars remains family-owned and actively promotes values of sustainability, innovation, animal welfare, and human well‑being.
