The Skittles logo features the brand name in white letters outlined in bright red. The composition is slightly arched, the text is tilted left and slanted to the right, creating visual tension and a sense of motion. The dot above the “i” is replaced with a small red candy. The logo stands out on its own thanks to a solid outline resembling a shadow, which separates the wordmark from the background and makes it expressive even without additional graphics.
Skittles is a fruit-flavored candy brand consisting of colorful sugar-coated lentils, owned by Mars Wrigley. It was created in the UK in 1974 and gained wide popularity after launching in the US in 1979. The name comes from the traditional British game “skittles,” reflecting the playful nature of the product. The slogan “Taste the Rainbow,” introduced in 1994, became iconic and symbolizes the brand’s colorful and bold flavors. Skittles is sold in dozens of countries and comes in various lines — classic, sour, berry, tropical, and more.
