The MSI logo combines a text element and an emblem. The brand name is written in lowercase, sans-serif italic type with a slight right slant, emphasizing dynamism and technological focus. Beside the lettering is a red shield featuring a dragon—a symbol long associated with MSI’s gaming products. The dragon is rendered in flat, monochrome graphics inside the shield, depicted in motion to reinforce the brand character. The dragon shield has been a core visual since 2011, forming the basis of MSI’s gaming line identity. In more recent versions, the logo emphasizes the text alone—often used without the emblem, especially in corporate and professional contexts.
MSI (Micro‑Star International) is a Taiwanese technology company founded in 1986 in Taipei. Its main business sectors include production of motherboards, graphics cards, laptops, monitors, and other computing hardware for gamers, design and IT professionals, as well as corporate clients. MSI is a global leader in gaming laptops and is actively expanding into AIoT, server solutions, and industrial electronics. Present in over 120 countries, the company is widely recognized for its role in eSports and partnerships with gaming organizations worldwide.
