The logo of the multimedia platform “Smotrim” features the brand name enclosed within a truncated horizontal rhombus. The inscription is done in a strict geometric typeface and is placed in a pseudo-isometric projection that creates a sense of depth and volume. This shape gives the logo a dynamic, forward-looking visual appearance. The logo exists in two color versions — white on a dark background and black on a light background — and has been used since the platform’s launch in 2020 across all digital and television media.
“Smotrim” is a multimedia platform of the All-Russia State Television and Radio Broadcasting Company (VGTRK), launched on November 2, 2020. It brings together content from federal TV channels, regional studios, radio stations, and other digital media assets of the holding. The service provides access to live broadcasts, TV series, films, documentaries, news programs, archived materials, and podcasts. The platform is available via website and mobile apps, offering free access to all key VGTRK media resources in a unified digital environment.
