The Rocketbank logo consists of the word “Rocket” written in black font, without serifs, with rounded and smooth shapes. The right part of the letter “k” in the logo can be visually interpreted as an arrow pointing left, creating a recognizable graphic accent within the text itself. Although this element is not officially highlighted as a symbol, it has become a characteristic feature of the updated identity. The logo is often used on a bright gradient background, transitioning from orange to light purple, but it can also be applied on other backgrounds without losing legibility and recognition.
Rocketbank is a Russian fintech project launched in 2013 as a mobile bank without physical branches and infrastructure. It quickly gained attention due to its user-friendly app, minimalist services, and customer-oriented approach. After several stages of development and ownership changes, including Bank Otkritie and the Qiwi group, the project was closed in 2020. In 2025, the brand was relaunched under Sovcombank’s license, retaining the original team and key values: simplicity, digitalization, openness, and a focus on user experience.
