The NBC logo features a stylized peacock tail made up of six colorful segments arranged in a fan shape. In the center of the composition is a cutout silhouette of the peacock’s body. The abbreviation NBC is placed below the graphic element. This mark was created in 1986 by designer Steff Geissbühler from the agency Chermayeff & Geismar and has since been used as the main visual element of the brand. In 2022–2023, the logo was adapted for the digital environment: the color palette, feather geometry, and typography were updated, and the proprietary NBC Tinker Pro font was applied.
NBC (National Broadcasting Company) is an American television network founded in 1926 as a radio broadcasting company under RCA. As a pioneer in the U.S. television industry, NBC played a key role in the development of national broadcasting and television formats. In the mid-20th century, it became the first major network to launch regular color broadcasting. Today, NBC is part of the NBCUniversal media group, owned by Comcast, and reaches millions of viewers in the U.S. and abroad. The company operates a wide range of channels, platforms, and services—from news and shows to streaming and digital content.
