The FedEx logo consists of the brand name set in a bold sans‑serif typeface with clear, even strokes. The first part, “Fed”, is in purple, while the second part, “Ex”, is in orange. Between the “E” and “x” is a distinctive element—a hidden arrow formed by negative space—which was introduced by designer Lindon Leader as part of the company’s visual identity. The logo has been used in this form since 1994 and remains unchanged, although the color of the second part may vary to reflect different business divisions.
FedEx is an American logistics company founded in 1971 by entrepreneur Frederick W. Smith under the name Federal Express. Since 2000, it has officially used the shortened name FedEx. The company pioneered express delivery and was the first to implement real‑time parcel tracking. Today, FedEx is among the world’s largest carriers, operating in more than 220 countries and offering services in delivery, logistics, supply chain management, and e‑commerce.
