The Fiskars brand logo consists of the brand name written in capital Latin letters. A clean sans-serif font with straight lines and standard geometry is used. The predominant color is the brand’s trademarked orange, registered in 2003, although black or dark gray versions are also used depending on the application. The logo contains no graphic elements or icons. The main visual form of the logo has been in use since the 1960s and remains current with only minor adjustments. In 2022, Fiskars Group introduced a new visual identity in which the logo retains its structure and remains a key element of the brand’s style.
Fiskars is a Finnish company founded in 1649 in a village of the same name. It is one of the oldest operating companies in Europe. Originally involved in metallurgy and blacksmithing, Fiskars gained global recognition in 1967 with the release of its orange-handled scissors. This product became an icon of the brand and defined its visual identity for decades. Today, Fiskars is part of the international Fiskars Group, which also includes brands in home, kitchen, gardening, and hobby products such as Iittala, Gerber, Royal Copenhagen, and others. The company’s products are distributed worldwide and focus on quality, functionality, and brand recognition.
