The logo of the CBS television network consists of its signature graphic symbol in the shape of an eye and a text part with the brand name. The graphic mark includes three elements: an outer circle, inside — an elongated shape resembling an eyelid, and a dark circle in the center. Next to it is the name CBS, written in uppercase letters using a straight sans-serif font. The logo is used in black and white or dark blue versions, and the eye symbol can appear both with the name and independently. Its visual form has hardly changed since its debut in 1951 and has become one of the most recognizable signs in the history of American television.
CBS (Columbia Broadcasting System) is one of the oldest television companies in the United States, founded in 1927 as a radio network. The name is tied to a historic partnership with Columbia Records and reflects its original focus on broadcasting. The television branch was launched in 1941, and the eye-shaped logo first appeared ten years later, initiated by creative director William Golden. Since then, it has remained a constant visual element of the brand. Today, CBS is part of the Paramount media group and operates the largest television network in the US, its own studios, digital platforms, and news divisions.
