The logo of Dodo Pizza, an international pizza chain, is built around the brand’s signature mark featuring a dodo bird. The mark consists of a D-shaped orange background containing a black-and-white profile image of the bird with a large curved beak, crest, long neck, and wing. In the full version, the black wordmark “додо пицца” appears next to the mark, while Dodo Pizza and other localized versions of the name are used for international markets. The standalone icon uses the same mark without the wordmark and is displayed at an angle. The current visual system includes both three-dimensional and flat versions of the logo. In 2026, the brand’s orange color became darker, and the mark was updated while retaining the dodo bird and the shape of the letter “D”. Before that, the logo underwent a major redesign by Contrast Foundry in 2016.
Dodo Pizza is an international pizza chain founded in Russia in 2011 by entrepreneur Fyodor Ovchinnikov in Syktyvkar. The brand is part of the international foodtech group Dodo Brands and expands primarily through franchising. A key part of the business is its proprietary cloud platform Dodo IS, which brings together order management, point-of-sale systems, restaurant operations, supply management, and real-time analytics. Today, Dodo Pizza has more than 1,300 restaurants in over 20 countries, and its app is used across different markets without the need to install a separate version for each country. As of August 2026, the entire Dodo Brands group comprised around 1,740 locations in 26 countries.
