The Kakao logo, used by the South Korean technology company and digital platform, in its current version appears as the word kakao in black. The name is set in lowercase letters in a sans-serif typeface. Both k letters stand out in the word: each is built from a vertical stroke and a checkmark shape placed next to it. Yellow is widely used in the brand’s visual identity.
Kakao Corp. has grown into a major digital ecosystem in South Korea. The company’s history began in December 2006 under the name IWILAB, in September 2010 it changed its name to Kakao, after merging with Daum in October 2014 it operated as Daum Kakao, and in September 2015 it returned to the name Kakao. Today, the company brings together communication, mobility, finance, content, and other digital services, and among its best-known products are KakaoTalk, Kakao Pay, Kakao T, KakaoMap, Melon, and KakaoPage. Because of this, Kakao is perceived not as a single service, but as the parent brand for a broad group of digital products.
