The Claude logo, used for Anthropic’s AI service, consists of the brand name set in black serif letters and a symbol on the left, formed by rays of varying thickness radiating from the center in a coral-terra-cotta hue, rendered in an intentionally rough style. In the brand identity, this graphic symbol is used together with the name and can also be used separately as the service icon. The name Claude is commonly associated with Claude Shannon, one of the pioneers of information theory, and that explanation fits well with the nature of the product itself.
Claude was introduced by Anthropic in March 2023 as a next-generation AI assistant and quickly became one of the company’s best-known products. Anthropic describes itself as an AI safety and research company and as a public benefit corporation that builds reliable, interpretable, and steerable AI systems. The company presents Claude as a tool for people solving complex problems. Users value the service for help with writing and editing, programming, analyzing information, working with documents, and more thoughtful professional communication.
