The logo of the MIR TV channel, part of the Interstate TV and Radio Company “Mir”, takes the form of a circular emblem with a wide outer ring divided into colored segments in a blue-green palette. In the center is a white circle with the black word “MIR” set in a bold sans-serif typeface. There is also a simplified one-color version in which all segments of the outer ring are rendered in a single color and separated from one another. This construction makes the sign easy to recognize and visually links it to the company’s other media brands.
The MIR TV channel has been broadcasting regularly since August 1, 1993, and today remains the main public-interest information channel of the Interstate TV and Radio Company “Mir”. The channel is described as a platform introducing viewers to the present-day life and history of the countries of the post-Soviet space, and its total audience reach exceeds 180 million people. The brand’s broadcasting and digital platforms operate across several countries, giving MIR a prominent place in the wider media space of the CIS and the post-Soviet region as a whole.
