The Utkonos logo, used by the Russian grocery delivery service, consists of a brand symbol and a wordmark. The symbol appears as a flat yellow shape with an oval end and two black circular dots that are perceived as nostrils. Next to it is the brand name, written in black uppercase letters in a bold sans-serif typeface with uniform stroke thickness and rounded terminals. After the 2018 rebrand, the former platypus character was removed from the visual identity, leaving only the image of the bill, and the new version of the logo became the brand’s main mark.
Utkonos is one of Russia’s best-known online grocery ordering and delivery services. The company has been developing this business since 2000 and became one of the notable players in Russia’s e-grocery market. The service operates as an online grocery hypermarket with home delivery and has long been associated specifically with buying groceries over the internet. In 2021, Utkonos came under the control of Lenta, but the brand itself was retained and remained a recognizable name in the grocery delivery market.
