The OpenAI logo, used by the American company that develops artificial intelligence systems, currently consists of the Blossom symbol and the OpenAI wordmark. The wordmark is set in the company’s custom sans-serif typeface, with the letter O designed as a perfect circle. The graphic symbol looks like a closed interwoven knot made of six identical ribbon-like elements that converge around a hexagon in the center. On the outside, it is perceived as a rounded woven emblem, while inside it is built on strict symmetry and the repetition of a single shape. The name OpenAI combines the word open and the abbreviation AI, and in the company’s brand system the symbol and the wordmark are used as separate identity elements.
OpenAI is a San Francisco-based company founded in 2015. It conducts research into artificial intelligence and works on deploying it in practice, with the goal of advancing artificial general intelligence so that it benefits all of humanity. OpenAI’s current structure includes the nonprofit OpenAI Foundation and the commercial OpenAI Group, which operates as a public benefit corporation. The company is best known for ChatGPT, its API platform for developers, as well as DALL·E and Whisper. According to OpenAI’s own data, ChatGPT already has more than 900 million weekly users, so the OpenAI brand and its products can be regarded together as one of the world’s most widely used artificial intelligence ecosystems.
