The logo of Uzum Avto, the Uzbek platform for buying and selling cars, is built around Uzum’s brand identity. In the main version, the sign on the left is a light grey-blue circle containing a tilted purple oval with a white symbol in the form of the letter U with a vertical stroke centered above it. On the right, the name uzum avto appears in the brand’s sans-serif typeface in purple or white, depending on the background. A separate icon is used for the app and digital materials: it features a light grey-blue square with rounded corners, inside which the same tilted purple oval appears, and inside that oval are a white letter U with a vertical stroke centered above it and the word avto below it. This design keeps a direct connection with Uzum’s overall visual identity, while the word avto clearly indicates the automotive focus of the service.
Uzum Avto is part of the Uzum digital ecosystem and operates as an online service for buying and selling cars in Tashkent and other cities across Uzbekistan. The group announced the launch of the automotive marketplace in February 2024. The service pages mention around 200,000 users per month, more than 120 new-car dealers, and a constantly updated listings database without duplicates, while the main ecosystem page also describes the platform as a service offering instant online car loan approval from partner banks in 2 minutes and access to around 300 dealerships across the country.
