The Dolyami logo, used for the Russian installment payment service by T-Bank, consists of a graphic mark and a wordmark. The mark is made of four vertical rectangles of equal width, arranged with a slight upward rise from left to right, visually showing a purchase split into parts. In the full version, the mark is accompanied by the lowercase «долями» wordmark, set in a bold sans-serif typeface. The logo is used in contrasting versions: white on a black background or the reverse. The standalone service icon is based on the same four-bar mark and can be placed on a round background shape.
Dolyami is a Russian installment payment service from T-Bank, operating in the BNPL format, buy now pay later, «buy now, pay later». The service was launched by Tinkoff in April 2021 and now operates as part of the T-Bank ecosystem. The buyer chooses Dolyami when paying online or at a store checkout, after which the purchase amount is split into installments: in the basic scenario, the first payment is charged immediately, and the next three are charged every two weeks. For partners, the service is used as a payment method on websites, in apps, on social media, and at offline points of sale, helping buyers spread out payments while sellers receive the full order amount at once.
