The Swish logo, used for the Swedish mobile payment service, consists of a gradient brand mark and the written name. The mark is built from two identical arc-shaped forms that follow one another along a circular path and leave open space in the center. Each form has a straight, wide beginning and a pointed end. The fill uses smooth color transitions: the left part goes from green and turquoise to light blue, blue, and purple, while the right part goes from yellow and orange to red, pink, and purple. In the horizontal version, the mark is placed to the left of the name, and in the vertical version it is placed above it. The word Swish is set in lowercase letters in a black rounded sans-serif font.
Swish is a Swedish mobile payment service by Getswish AB, launched in 2012 as a joint project of major Swedish banks. The service allows users to send money and accept payments through an app by linking a mobile phone number to a bank account. Swish is used by private users, companies, and organizations: it can be used to send money to other people, pay for purchases in stores and online, scan QR codes, and receive payments directly into an account. Getswish AB is based in Stockholm, and the service has become one of the best-known payment solutions in Sweden.
