The Shopee logo, used by the Singaporean e-commerce platform and online marketplace, consists of a graphic mark in the shape of a shopping bag and the written brand name. The mark is orange-red: it is a wide shopping bag with a flat top, rounded lower corners, and an arched handle. A large letter S is cut out inside the bag. The name Shopee is placed next to it in an orange-red rounded sans-serif font. In the vertical version, the large bag mark is placed above the name, and the bag mark is also used separately as the app icon and a recognizable brand symbol. The shopping bag image is directly connected with shopping and works well for an online marketplace.
Shopee is an e-commerce platform launched in Singapore in 2015 and part of Sea Limited. The service works as an online marketplace for buyers, sellers, brands, and stores, bringing together product search, order placement, payments, promotions, logistics services, and seller tools. Shopee operates in Singapore, Malaysia, Thailand, Indonesia, Vietnam, the Philippines, Taiwan, and Brazil. The platform has become one of the largest e-commerce marketplaces in Southeast Asia and Taiwan, and it also has a strong presence in Latin America through the Brazilian market. Shopee is known for its mobile shopping format, sales campaigns, Shopee Mall, user engagement mechanics, and integration of commerce, payment, and logistics solutions.
