The Prime Video logo, for Amazon’s video streaming service, consists of the written brand name and the signature curved arrow beneath it. The prime video inscription is made in a vivid blue color and set in a bold sans-serif typeface, using lowercase letters with rounded forms. Beneath the text is the curved Amazon smile arrow, which visually connects the logo with Amazon’s overall identity. In the current version, the typeface has been updated and the shape of the arrow ending has been changed, so the mark looks different compared with the previous Prime Video version. Depending on the background and medium, the logo can also be used in white or black.
Prime Video is an American streaming service from Amazon for watching movies, series, live sports, and other video content. The service is included with an Amazon Prime subscription and is also used as a separate video platform with purchases and rentals, add-on subscriptions, channels, and original projects from Amazon MGM Studios. Prime Video is available in many countries and on different devices: through the website, mobile apps, Smart TVs, game consoles, set-top boxes, and Fire TV devices. The platform brings together movies, series, Prime Originals, licensed content, live sports broadcasts, and additional video services within one app.
