The iFood logo, for the Brazilian food and goods delivery service, is designed as a single red wordmark with a strong rightward slant. The name is set in bold lowercase letters with a solid fill and no internal openings: the two o letters look like large ovals, while the curved arrow beneath them forms a smile and, together with these letters, creates a smiley face. A standalone brand icon is also used without the name: two red ovals act as eyes, and a wide curved arrow with an arrowhead forms the smile.
iFood is a Brazilian technology company and online delivery platform founded in 2011 in São Paulo by Patrick Sigrist, Eduardo Baer, Guilherme Bonifácio, and Felipe Fioravante. The company grew out of the Disk Cook project, which began as a printed menu guide with orders placed through a call center, and later moved to a website and app. Today, iFood connects customers, restaurants, stores, pharmacies, pet shops, markets, and couriers, allowing users to order food, groceries, and other goods for delivery. The service operates in Brazil and is considered one of the largest online delivery players in Latin America.
