The Logitech logo, for the Swiss manufacturer of computer peripherals and devices for working with digital services, is designed as the brand name written in lowercase letters. The mark is set in a compact sans-serif typeface with rounded forms and an even stroke weight. The letter g stands out in particular, with its upper part shaped like the letter o and a small tail at the upper right, while a separate rounded arc is added below. Logitech’s current identity appeared in 2015, when the company updated its visual style, removed the old graphic mark, and made the wordmark the main element. In addition to the full name, a compact Logi mark is used: a black logi inscription is placed on a turquoise square tile, where the letter g keeps the same construction with a round upper part and a separate lower arc. The name Logitech is connected with the combination of logi from the French logiciel, meaning “software”, and tech from technologie, reflecting the company’s technical origins.
Logitech International S.A. is a Swiss technology company founded in 1981 by Daniel Borel, Pierluigi Zappacosta, and Giacomo Marini. The company started with computer peripherals and became known for mice, keyboards, webcams, headsets, speakers, video collaboration solutions, and accessories for work, study, home, and office use. Today, Logitech operates internationally, produces devices for interacting with computers, mobile technology, and online services, and also develops solutions for workspaces and video communications. Separate from the main brand, Logitech G exists as the company’s gaming division for gamers, streamers, and esports.
