The PagBank logo, for the Brazilian digital bank and fintech service, is built from a combination of a graphic mark and the written brand name. The main mark consists of three colored circles of different sizes with black outlines, layered on top of one another: a light green circle at the top, a large light turquoise circle at the lower left, and a yellow circle on the right. In the horizontal version, the black PagBank inscription appears next to the mark in a slanted sans-serif typeface. The graphic mark can be used separately and as an icon. The name PagBank combines Pag, linked to payments and the PagSeguro brand, with bank, which points to the banking side of the service.
PagBank is a Brazilian digital bank and financial services platform that is part of UOL Group. The company develops products for individual customers, entrepreneurs, micro-merchants, and small businesses in Brazil: digital accounts, cards, loans, investments, insurance products, payment acceptance, POS terminals, QR codes, payment links, online checkout, Pix, boletos, and other financial tools. The brand’s history is connected with PagSeguro, founded in 2006 for secure online payments, while the PagBank banking arm was launched in 2019 after obtaining a full banking license. Today, PagBank is positioned more broadly than just a payment service: it is a digital bank and ecosystem for everyday finance, sales, and business.
