The Banistmo logo, for the Panamanian bank, is currently designed in dark gray and consists of a graphic mark and the written brand name. The graphic mark is placed on the left and consists of three slanted bands with a slight curve and rounded corners: the upper and lower bands are shorter, while the central band is longer. On the right is the word Banistmo, set in a large bold sans-serif typeface with rounded letterforms. The logo is also used in a white version on a dark background. In its visual system, the mark is close to Bancolombia’s identity, since Banistmo became connected with Grupo Bancolombia after the acquisition of HSBC’s operations in Panama in 2013. The name Banistmo comes from the former full name Primer Banco del Istmo, where Istmo refers to the Isthmus of Panama.
Banistmo S.A. is a bank in Panama that works with individual customers, entrepreneurs, and companies. The bank offers accounts, cards, loans, mortgages, insurance products, digital service channels, business solutions, POS terminals, online banking, and other financial services. The brand’s history is connected with Primer Banco del Istmo, founded in 1984, its later period within HSBC, and the return of the Banistmo name after Bancolombia acquired HSBC’s Panamanian operations in 2013. Today, Banistmo remains one of Panama’s notable banks and works as a local financial brand for retail customers, businesses, and the corporate segment.
