The In-N-Out Burger logo, for the American fast-food restaurant chain, consists of the brand name in red lettering and a yellow arrow. The main IN-N-OUT lettering is set in large uppercase letters, while the word BURGER is placed below on the right in a smaller size. The yellow arrow is positioned behind the red lettering: its shape starts at the bottom, then rises upward and turns into a long diagonal line. In the upper part, the arrow bends down to the right, creating a sharp angle, and ends on the right with a right-pointing arrowhead. The name In-N-Out is connected with the fast drive-thru service format, where customers could order and receive food without leaving their car. The yellow arrow appeared in the brand identity in 1954, replacing the early “No Delay” sign, and has since become the brand’s main graphic element.
In-N-Out Burger is a privately held, family-owned American fast-food restaurant chain founded by Harry and Esther Snyder in 1948 in Baldwin Park, California. The first restaurant developed the drive-thru format with a two-way communication system for ordering from a car. The company focuses on a limited menu of burgers, French fries, drinks and milkshakes, as well as fresh ingredients and food prepared to order. The chain remains privately held, does not operate as a franchise, and is present in the United States in California, Nevada, Arizona, Utah, Texas, Oregon, Colorado, Idaho, Washington and Tennessee.
