The Vercel logo, for the American cloud platform for web developers, consists of a triangular brand mark and a wordmark. The mark is a black or white equilateral triangle pointing upward. In the full version, the Vercel wordmark is placed next to it, set in a sans-serif typeface. The separate triangular mark is used where there is not enough space for the full logo, and it can also be represented by the text symbol ▲. After ZEIT was rebranded as Vercel in 2020, the brand kept the triangular mark but simplified its shape.
Vercel, Inc. is an American technology company based in San Francisco that develops a cloud platform for building, deploying, scaling and securing web applications, AI applications and frontend infrastructure. The company was founded in 2015 as ZEIT and was renamed Vercel in 2020. The platform helps developers and teams quickly publish websites and applications, work with preview deployments, connect Git repositories, use server-side functions, CDN, analytics, security and integrations. Vercel is closely connected with the Next.js ecosystem and develops products for development and AI, including v0, AI SDK, AI Gateway, Fluid Compute, Vercel Marketplace and other tools for developers, startups and large companies.
