The JACK & JONES logo, for the Danish menswear brand, consists of a graphic rendering of the name. In the horizontal version, the words JACK and JONES are placed on one line and connected by an ampersand without spaces. In the vertical version, the top line contains JACK&, and the bottom line contains JONES. The letters are very large, uppercase and sans-serif, with bold straight strokes, tight spacing and even geometric forms. The ampersand has a more rounded shape, so it stands out within the otherwise strict wordmark. The logo is most often used in black or white depending on the background.
JACK & JONES is a Danish menswear brand founded in 1990 and part of the international fashion group BESTSELLER. The brand began with denim clothing, and denim remains one of its main areas today. The JACK & JONES range includes jeans, trousers, T-shirts, shirts, jackets, suits, footwear and accessories, as well as separate lines JACK & JONES Plus, JACK & JONES Junior and JJXX. The brand sells its collections through its own stores, the official online store and wholesale partners around the world, remaining one of the notable European brands of men’s casual clothing.
