The Wibes logo, for Wildberries’ content platform for short videos and video shopping, consists of the brand name set in lowercase letters in a heavy rounded typeface. The letters visually join into one soft shape, and the letter b is based on the letter d in the Wildberries logo, but mirrored. The wordmark can be used in black, white, or yellow. The app icon uses a wide bold lowercase w with rounded forms: the white mark is placed on a square background with strongly rounded corners and a gradient that transitions from purple and pink to a warm yellow-pink shade.
Wibes is a Russian content platform by Wildberries and Russ for short videos, blogs, articles, and video shopping. Users can watch videos, read posts, find products, and add them to the Wildberries cart directly from the content, while creators and sellers can create videos, photos, and articles and promote products through visual formats. The service was launched in test mode in March 2025 and quickly gained an audience, becoming a separate tool for shopping, product promotion, and working with creator content within the Wildberries ecosystem. The project belongs to RVB LLC.
