The Zapier logo, for a workflow automation and app integration platform, consists of the brand name set in lowercase letters in a compact bold typeface. The wordmark is almost black, and a short orange underscore in the Zap Orange brand color is placed before the word on the left. An icon is also used in apps and partner placements: the white Zapier wordmark appears inside an orange square with strongly rounded corners. The name is connected with the term Zap, which is what the service calls automated workflows that connect apps and perform actions when a defined trigger occurs.
Zapier Inc. is a company from the United States, founded in 2012 by Wade Foster, Mike Knoop, and Bryan Helmig. The platform allows users to connect web apps, automate repetitive tasks, transfer data between services, and build AI workflows for teams and businesses without programming. Zapier supports integrations with thousands of apps, including CRM systems, email services, spreadsheets, messengers, task trackers, forms, and artificial intelligence tools. The company operates as a fully distributed team and serves millions of business users around the world.
