The Banco Inter logo, for a Brazilian digital bank and financial super app, consists of an orange graphic symbol and the short name Inter. On the left is a mark made of seven slanted rays of different thicknesses, which spread along a quarter-circle and visually transition from thin elements to a wider vertical element. On the right is a large Inter wordmark set in a bold sans-serif typeface. In the letter t, the upper part is cut diagonally, creating a visual feature in the middle of the wordmark. In the current version of the logo, the word Banco is not used, while the brand’s main color remains bright orange. The seven elements of the graphic mark are linked to Inter’s business areas: banking services, shopping, investments, credit, insurance, global services, and the Inter Loop loyalty program. A white version of the logo is also used for dark or colored backgrounds.
Banco Inter S.A. is a Brazilian financial company founded in 1994 in Belo Horizonte under the name Intermedium Financeira. The company developed from a credit institution into a digital bank, received a multiple bank license from the Central Bank of Brazil in 2008, and launched the country’s first fully digital and free bank account in 2015. In 2017, the Intermedium brand was updated to Banco Inter, and later the company began promoting the shorter name Inter and the financial super app format. Today, Inter brings together a digital account, cards, loans, investments, insurance, online shopping, cashback, mobile services, travel services, and global financial products, operates in Brazil and the United States, and serves tens of millions of customers.
