The bol logo, used by the Dutch online shopping platform, consists of the brand name set in lowercase letters in a bold sans-serif typeface. The letters are very large and heavy, with soft rounded shapes, and a large round dot appears after the name. In 2023, the brand officially changed its name from bol.com to bol: the company had long been perceived not only as a website, but also as an app, a marketplace, and an active brand on social media, while customers had already often called it simply bol. The main version of the logo is rendered in a rich blue color on a light background, and a white version is also used for dark or colored backgrounds. In addition to the main version, variants with a localized tagline beneath the logo are used, with a meaning related to the idea of a store for everyone.
bol is a Dutch e-commerce platform launched in 1999 as an online bookstore. Over time, the company expanded its range and became a major retail platform where customers in the Netherlands and Belgium can order products across different categories, while third-party sellers can list their offers. Today, bol operates as an online store, marketplace, and service platform for millions of customers and tens of thousands of partner sellers. After the brand update in 2023, the new visual identity is used on the website, in the app, in advertising campaigns, on gift cards, packaging, and other communications.
