The OLX logo, used by the international online classifieds platform and marketplace service, consists of the brand name set in lowercase letters and built from simple geometric shapes. The letter o looks like a thick ring, the letter l is a tall vertical rectangle, and the letter x is designed as a large cross made of two intersecting diagonal elements with straight-cut ends. The current brand system uses logo versions in a dark greenish-gray color on a light background and in a bright mint color on a dark background. Earlier versions of OLX looked like a regular text wordmark, while the current mark has become more modular. The name OLX is associated with the expression Online Exchange, which matches the format of a platform for buying, selling, and exchanging goods between users.
OLX is an international online classifieds service launched in 2006 and developed as a local platform for buying, selling, and exchanging goods between users. Through OLX, people post and find listings for everyday goods, electronics, furniture, cars, real estate, services, and jobs. In each country, the service works with local categories, regional offers, and direct communication between sellers and buyers. The OLX brand is present in different countries and belongs to the OLX Group network, which brings together marketplaces and related services in more than 30 countries. Notable markets for OLX and related platforms include Poland, Portugal, Romania, Bulgaria, Ukraine, France, South Africa, and other countries. OLX Group is headquartered in Amsterdam, the Netherlands, and the group is part of Prosus.
