The logo of Avito Auto, the automotive section of Avito’s classifieds platform, combines the parent brand’s signature graphic symbol with the section name. On the left is the recognizable Avito symbol, formed by four circles of different colors and sizes. On the right is the wording “Avito Авто”, in which the Latin-script brand name Avito is set in bold, while the Russian word Авто is set in a lighter weight. Both parts are rendered in large sans-serif type. On light backgrounds, the lettering is black, while on dark backgrounds it is white, and the colors of the circles remain unchanged. The multicolored symbol became part of Avito’s visual identity in 2014. During the 2022 design system update, the circles were moved closer together, their sizes and shades were adjusted, and the lettering was made more compact and geometric.
Avito Auto is the automotive section of the Russian classifieds platform Avito, launched in 2012. It brings together listings from private sellers, car dealerships, and other professional market participants, allowing users to post and find listings for new and used cars. The section also features motorcycles, trucks and commercial vehicles, special-purpose vehicles and machinery, spare parts, and related services. Users can compare listings by make, model, price, year of manufacture, mileage, and other criteria, contact sellers, and check a vehicle’s history through the Avtoteka service before making a purchase.
