The logo of UBS, an international financial group, consists of a graphic symbol and the brand name. On the left are three black keys that intersect at a single central point. One key points vertically upward, while the other two extend diagonally to either side. To the right is the name, set in large uppercase red letters in a serif typeface. The three-key symbol was introduced by Swiss Bank Corporation in 1938 and designed by Swiss artist and graphic designer Warja Lavater. At the time, the keys symbolized trust, security, and confidentiality. Following the 1998 merger of Swiss Bank Corporation and Union Bank of Switzerland, the symbol was combined with the UBS wordmark to form the logo used today. The name UBS originated from Union Bank of Switzerland, although the company no longer regards UBS as an acronym.
UBS Group AG is a Swiss international financial group headquartered in Zurich and Basel. The company in its current form was created in 1998 through the merger of Union Bank of Switzerland, whose history dates back to 1862, and Swiss Bank Corporation, founded in 1872. UBS’s main areas of business include wealth management, services for individual and corporate clients, asset management, and investment banking. In 2023, the group acquired Credit Suisse, after which a large-scale integration of the two banking organizations began, with the final stage scheduled for completion by the end of 2026. At the end of the second quarter of 2026, client assets under management and administration at UBS reached $7.3 trillion.
