The Fidelity Investments logo, representing an American investment and financial company, consists of a circular graphic symbol and a wordmark. Inside the circle is a white pyramid with a raised apex, behind which long rays extend outward to create a contrasting radial composition. To the right, the word Fidelity appears in large slanted lettering, with INVESTMENTS below it in smaller uppercase letters with increased spacing. The primary version uses the brand’s green color with white elements, while monochrome white and black versions are also used for different backgrounds. In some applications, a shortened Fidelity wordmark without the lower INVESTMENTS line is used, while the circular pyramid symbol can also appear on its own, including in digital interfaces. The company refers to this graphic element as the pyramid design logo. Fidelity has used the circular pyramid symbol since the 1980s, and later versions combined it with the slanted wordmark, retaining this composition as the basis of the brand identity.
Fidelity Investments is a privately held American financial group whose history began in 1946, when Edward C. Johnson II founded Fidelity Management & Research to manage the Fidelity Fund. Today, the company operates in brokerage services, asset and wealth management, retirement plans, investment advisory services, corporate financial solutions and digital financial services. Fidelity remains privately held and serves individual investors, employers, financial advisers and institutional clients. At the end of the second quarter of 2026, assets under administration totaled $19.9 trillion, while assets under management stood at $7.8 trillion. The company is headquartered in Boston, Massachusetts.
