The Magnific logo, used by an AI-powered creative platform, consists of a geometric symbol and the brand name. The symbol is formed by two connected angular shapes that taper toward the top and together create the silhouette of the letter M with a deep V-shaped notch in the center. Beside it, the name Magnific appears in a black sans-serif typeface, with an uppercase first letter and the remaining letters in lowercase. The primary version of the logo is black, while a white version is used on dark backgrounds. The current visual identity was introduced in 2026 when Freepik transitioned to the Magnific brand and was developed in collaboration with the agency Area 17.
Magnific is a Spanish creative AI platform headquartered in Málaga. Its history begins with Freepik, launched in 2010 by Alejandro Sánchez, Pablo Blanes and Joaquín Cuenca as a search engine for graphic resources. Over time, the service evolved into a platform for creating visual content, and in 2024 the company acquired Magnific AI, best known for its AI-powered image upscaling and enhancement tools. In April 2026, Freepik was relaunched as Magnific, bringing its existing products and technologies together within a single ecosystem. Today, the platform offers generation and editing tools for images, video, audio and 3D content, as well as image upscaling, collaboration features and a large library of ready-made graphic resources.
