The Kling AI logo, used by an AI-powered video and image generation service, consists of an outlined emblem and the brand name. The emblem is formed by two broad, curved ribbons that intertwine diagonally. Their outlines form large arcs at the top and bottom, leaving a tilted oval opening in the center. At the ends, the ribbons transition into straight diagonal sections with sharp corners. Beside the emblem, the brand name appears in a sans-serif typeface with softly rounded letterforms. The initial K and the letters AI are uppercase, while the remaining letters are lowercase. The logo is used in black on light backgrounds and white on dark backgrounds, and the emblem is also used separately. In March 2025, Kling AI refreshed its visual identity, replacing the previous multicolored gradient with a black-and-white design and changing the wordmark from all uppercase to a combination of uppercase and lowercase letters. The update was accompanied by the slogan “From Vision to Screen”.
Kling AI is a Chinese generative AI platform developed by Kuaishou Technology, the company behind the short-video platform Kuaishou. The product’s Chinese name is 可灵AI. The first Kling model was introduced in June 2024 to generate videos from text prompts, and international testing of the service began in July. Over time, the platform added tools for generating videos from images, controlling motion and camera angles, extending and editing clips, creating images and generating soundtracks. In 2025, the company introduced Kling 2.0, followed by Kling 3.0 in February 2026. The rollout of Kling 4.0 began in autumn 2026, bringing expanded video generation and editing capabilities. Today, Kling AI is used to create advertisements, social media videos and animations, as well as for film production. The service is available through its website, mobile app and an API for integration into other software.
