The logo of Astier de Villatte, a French ceramics and homeware brand, is a serif wordmark. The two main words are set in capitals, while the preposition de between them is lowercase. The initial A and V are noticeably taller than the other letters, creating a change in height within a single line. Thin and broad strokes combine with slightly uneven edges and terminals, giving the lettering a hand-drawn appearance. The dark version is used on light backgrounds and the white version on dark backgrounds. In both cases, the name forms a composition in its own right, without a frame or an additional emblem.
Astier de Villatte is a French company founded in Paris in 1996 by Benoît Astier de Villatte and Ivan Pericoli, together with relatives and friends from the École des Beaux-Arts. The name is the surname of one of its founders. The Paris workshop makes ceramics by hand, continuing the traditions of local 18th-century manufactories and using hand-forming techniques. Over time, the company expanded beyond tableware into scented candles, incense, perfume, publishing and its own letterpress printing workshop. These activities share the founders’ interest in the history of decorative arts and everyday objects.
